The MBA environment was becoming increasingly competitive, and B-school rankings played a more significant role in prospective students' decision-making. Darden School of Business was struggling to hold its ground in the rankings. The school found that the quality and quantity of its applications were declining, so it contacted the agency to create a solution to its problem.
A new brand campaign and an integrated media and marketing plan were developed to promote the brand to all of Darden’s core constituents, including prospective students, current students, alumni, corporate recruiters, parents of students, and more. After the first generation of the campaign, I became the primary art director and designer, developing the updated content and alumni event collaterals.
Magazine and Newspaper Ads
Reunion Brochure and Invitation Mailer
Online Banners
