As competition among MBA programs intensified, B-school rankings became a critical factor in prospective students' decision-making. The Darden School of Business was experiencing a decline in both the quality and quantity of applications and sought agency support to reverse this trend.
In response, a new brand campaign was launched, accompanied by an integrated media and marketing strategy designed to engage Darden’s core audiences, including prospective and current students, alumni, corporate recruiters, and parents. Following the initial launch, I assumed the role of lead art director and designer, responsible for developing refreshed campaign materials and alumni event collateral. This ensured a cohesive and compelling visual identity that helped re-energize the brand and enhance outreach.
Magazine and Newspaper Ads
Reunion Brochure and Invitation Mailer
Online Banners
