ReachMD, the first online and satellite radio station dedicated to healthcare professionals, reached out to LBA to help define and develop a dynamic brand identity that reflected its “always on, 24/7” accessibility.
As part of the creative team, I played a key role in redesigning the brand to be more engaging and visually impactful. The new identity was applied across promotional materials, radio programming, and online, creating a cohesive and energetic look that reinforced the brand’s around-the-clock presence in the medical media space.
Magazine Ads
Direct Mail
Mock-up Illustration
Online Banners
Trade Show Video