Advertising for the “Don’t Drink and Drive” message had become wallpaper over the years. It was very difficult to get the attention of this elusive target audience because they tend to think they’re invincible.

IDOT awarded the assignment to LBA and we created a powerful mnemonic symbol out of the word “LOSER” to convey the lasting effects of a DUI. The word “LOSER” was used as a permanent brand that will scar a person for life. I was the senior art director, as part of a creative team, that worked on developing this campagin.
Target Specific Print Ad
Online Banners
TV Ads
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