Medline, a 50+year old medical products manufacturer and distributor, acquired the Curad brand of adhesive bandages. Unsure of how to go about effectively selling their products to consumers. Medline hired LBA to develop a consumer branding campaign for Curad.

We focused on Curad’s unique products and was differentiated from anything the competition was doing to ensure it stood out. The “Cure for…” became Curad’s unique branding headline for all the different solutions they offer for a variety of wound problems. We created ten-second television commercials as the foundation of the campaign and I designed the visual style used in all of the campaign.
Magazine Ads
Outdoor Billboards
Online Banners
TV Ads
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