Medline, a 50+ year-old medical products manufacturer and distributor, had recently acquired the Curad brand of adhesive bandages. Looking to transition from B2B to a more consumer-facing strategy, Medline turned to LBA to develop a branding campaign that would effectively resonate with everyday consumers.
Our team focused on highlighting Curad’s unique product offerings, differentiating them from the competition, and ensuring a strong shelf and brand presence. We developed the campaign around the versatile “Cure for…” concept, a headline structure that showcased the brand’s solutions for a wide range of wound care needs. Ten-second television commercials served as the cornerstone of the campaign, with print and online ads to support the concept. I served as the senior art director for the campaign and collaborated with the other creative colleagues to create a consistent visual style that was applied across all campaign materials.
Magazine Ads
Outdoor Billboards
Online Banners
TV Ads