BLIMPIE competes in a crowded field of sub sandwiches. Not as a giant player but as a distant, but respectable one. They hired LBA to change consumers perception of what a sandwich shop could be.
As the senior art director, I designed the primary content that elevated this brand into it's own distinctive appeal. From packaging, POP, POS, in-store advertising, promotions, free standing inserts (FSIs) and television.
THE BLIMPIE BEST Promotion
A Taste Of Italy Promotion
Join The Club Promotion
Food Packaging
TV Ads