In a competitive market dominated by major sandwich chains, BLIMPIE held a more modest but respectable position. To shift consumer perception and carve out a distinct brand identity, BLIMPIE turned to LBA for a fresh creative approach in rebranding a classic.
As Senior Art Director, I led the development of the campaign’s core creative, helping to elevate the brand and give it a unique, memorable voice. My work spanned across packaging, point-of-purchase (POP), point-of-sale (POS) materials, in-store advertising, promotional campaigns, free-standing inserts (FSIs), and television spots.
Through cohesive and engaging design, we helped position BLIMPIE not just as another sandwich shop, but as a brand with its own flavor and story.
THE BLIMPIE BEST Promotion
A Taste Of Italy Promotion
Join The Club Promotion
Food Packaging
TV Ads