BLIMPIE competes in a crowded field of sub sandwiches. Not as a giant player but as a distant, but respectable one. They hired LBA to change consumers perception of what a sandwich shop could be.
As the senior art director, I designed the primary content that elevated this brand into it's own distinctive appeal. From packaging, POP, POS, in-store advertising, promotions, free standing inserts (FSIs) and television.
THE BLIMPIE BEST Promotion
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/f7cf0063-cc68-4f8b-8044-e970d7229b37_rw_3840.jpg?h=b0404a07ac0c41183f4ab6817ac8e4bd)
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/118942a1-1a36-434b-86df-f3d73be33508_rw_1920.jpg?h=1cc29aa6be304d0bb4256423af5fdb4a)
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/1e219595-287b-4ef2-b1ab-83c534542cae_rw_1920.jpg?h=6db8410fc6ddfb6ced0c3de56050ad94)
A Taste Of Italy Promotion
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/48a7c16c-6c96-44e2-a2ab-9dce85853bd7_rw_1920.jpg?h=3be77beb26ad0dfce2f0257c6ae4893d)
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/899032ff-27b0-4b12-a950-c868c93dc1d7_rw_1920.jpg?h=d49be881155200466209e82513ff20ea)
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/c60fd2ce-8533-40bb-92f5-14f2adda68dd_rw_1920.jpg?h=676f2d068c354882c379c7fb1c92aa4a)
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/171c71ed-5f2e-4ee9-8edc-08964c1974a9_rw_1920.jpg?h=4d9d1054e92c98bbc58328ac00c49adb)
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/0ecde593-d16b-4dee-a68b-8d9d71c01b8f_rw_1920.jpg?h=3f346d8c94a73fe6e5d4f3ecf0ba97bf)
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/cb6d7a25-8e3b-4851-8a7d-76e141881843_rw_1920.jpg?h=e98815690e2bb4291bbf3f1928014320)
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/f0a1bcc5-340a-4e42-a337-de4be34e189c_rw_1920.jpg?h=37b3c8cee7a6bd359039a964f09b0e10)
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/15e50f20-3b75-456c-a6ef-831047c17dca_rw_1920.jpg?h=3529356f38f82f85674d0a98376f4b00)
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/0ef98a2e-9d5e-4a96-8959-ac6cf9a06d48_rw_1200.jpg?h=fc5b0732ad9072982ffe9de9dd8906b4)
Join The Club Promotion
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/1bf74626-9f18-4354-ada7-3f9b2724cafc_rw_1920.jpg?h=84972240252a68b7ecd7404ee7bc10bf)
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/a65e5d77-bdce-4024-83e0-4d4ef4df53e4_rw_3840.jpg?h=01ea4517e260baefe75460a5643a6a37)
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/87024564-94e8-414f-ae44-2c6fb757dfd0_rw_3840.jpg?h=6adb6fa1bd1690cf9a914ebbc465731e)
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/906c7bff-7d39-4f2a-bfd8-11d6e183072d_rw_1920.jpg?h=7cd64f13563d3f1f4ac3cf4f58ebca64)
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/7ad18722-a323-4f37-afdf-8d892023fd4c_rw_3840.jpg?h=fb0955ac6021f5a0151b4f718228d9fc)
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/a223b4f5-81c5-4bfa-a928-9307d65ead64_rw_1920.jpg?h=49692e25936c434e32ae19819882bbf7)
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/3ea796c6-1847-451a-998d-3908ac570ded_rw_1920.jpg?h=c2d1da81c29485e37e5591722fbbc758)
Food Packaging
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/9f3598ee-85d6-43f2-a83f-48d3ce469d0d_rw_1200.jpg?h=832cefa85b71d51146d9cfb972e1e5ea)
![](https://cdn.myportfolio.com/7dea417dfb75eec441437b8453f21bbb/30290c7e-4e1d-4b4d-91d5-124bc1012531_rw_1200.jpg?h=ee504f4ab7a3d4e89d55bd81588834b2)
TV Ads