At a time when 1 in 7 Americans lacked health insurance, the issue had reached crisis levels—impacting millions and demanding national attention. The American Medical Association (AMA) needed a compelling, multi-channel campaign to spark awareness and drive meaningful change in the health care system.
LBA was brought in to lead this critical initiative, and I served as Senior Art Director on the project. I was responsible for designing the core creative direction of the campaign, titled “Voice for the Uninsured.”
This powerful message was brought to life across a wide range of platforms, including TV, print, digital, event marketing, podcasts, radio, and music-based outreach. I collaborated closely with writers, strategists, and fellow creatives to ensure a cohesive visual and emotional impact throughout every touchpoint of the campaign.
Print Ads
Mobile & Outdoor Billboards
Website Newsletter
Online Banners
TV Ads